It opened on September 2007.
Particular attention is given to service and advice to the customer.
On the ground floor, the store hosts OFR, an international bookshop for art books and magazines that can not be found anywher else.
The basement is for fashion. A monumental wave cuts across 15 meters of the area. It swells up to reveal a narrowly-targeted selection of clothing that is renewed every two weeks.
An adjustable system of large untreated chipboard boxes and metal racks means that the shop can easily change its layout.
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