Wednesday, November 14, 2007

Beaujolais Nouveau Rose for Japanese Ladies

Remember my post about the Beaujolais Nouveau? Here is the rest.

For the first time in the 56 years since the "nouveau" label was launched, a rosé version will be among the 50 million bottles on offer.
Some growers have produced 400 000 bottles of Beaujolais Nouveau Rosé, aimed to Japanese palates.
Japan is a huge export market for this wine, and a small quantity of the rosé was sold there last year, where its rarity created an instant demand.
The Japanese media were out in force last week for a pre-release tasting of this year's vintage at a Paris restaurant. "To us Beaujolais nouveau means France, it allows us to experience a little bit of French culture," said Akiko Yajima, a journalist with Nippon News Network.
"Also it is not too heavy. Japanese ladies are very comfortable drinking it.
The rosé, with its relaxed image, is aimed particularly at young people and women. Inter Beaujolais, a wine promotional body, described the first nouveau vintage as "expressive", "crisp" and "elegant" with a hint of raspberry.
A votre santé!

The great picture is from the site: French Wine a Day.

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