Thursday, August 30, 2007

A rent-a-husband service in Paris stores

Male models wearing nothing but red underpants try on clothes for you. Stylists guide you to hide-away boutiques. Shop assistants whiz around giant department stores to find your perfect outfit.
Shoppers in Paris who are too busy, weary or undecided to run after the latest fashion trends are receiving the help of a row of fashion workers advising them how to spend it.
French menswear shop Celio is offering a "rent-a-husband" service for women whose male friends are too lazy to shop.
Male models in different heights, weights and shapes, clad in nothing but underwear, are offering to try on clothes for females instead of their shopping-averse husbands.
"It was a bit of a crazy idea," said Romain Martin, the founder of the Shoppenboys service, but he added that the half-naked models had helped spark sales at Celio shops.
"When people see the boys in their underwear, they want to make them try something on," he said, adding that some 2,000 men had applied to become such husband-replacement models since the service was launched last year. (from Reuters)

To real the full article, HERE

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