Franck Altruie, Group Director of Groupe de L'Hotelerie, has evolved typical Beaujolais Nouveau fetes to a stylish celebration...A Champagne Soiree, which is by Invitation only.
Pairing up with Champagnes Bruno Paillard http://champagnebrunopaillard.com/, Franck and his team decided to celebrate the 3rd Thursday of November in style. In the spirit of a populist celebration, friends, colleagues and guests are invited to a fete at Le General Hotel in Paris. Champagne tastes are clearly more evolved than 'new wine'.
Soiree invitees sip and socialize in a casually sophisticated environment. Le General Hotel's designer lobby bar backdrop, the conviviality of guests and Un-nouveau bubbly has made the Champagne Soiree so successful, that event is held each year.
Perhaps the Champagne Soiree tradition will spread to other Le Quartier Hotels ... check back to find out.